Snapchat is a social network platform that has gained popularity over the last 1-2 years. You're probably saying 'not another one!', but there are definitely benefits to this new media platform. The first benefit might be the amount of people using it, and if you're looking to reach millennials this is a great place to do it.

As radio account executives, we are often asked about the impact that a radio campaign will have on an advertiser’s direct sales. In some business categories this can be quite easy to show, and in other categories it can be a difficult picture to put together. This is why we're so excited about this new info coming from Neilsen.