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Radio & Web - Do your online ads hit the right audience?
This week, we'd like to share with you some interesting information regarding online display advertising (web banners) and some of the latest changes in the online advertising landscape. Companies and organizations are beginning to ask tough questions about where and when their display ads are shown to website visitors.
As a radio broadcaster, Durham Radio Inc. own and operate several online properties. There is a website for each of our 6 radio stations, both mobile and desktop versions, a very popular news website (www.durhamradionews.com), mobile apps, radio streaming players, and social & digital media channels.
What we have built is a target-able and wide-spread network of digital content that speaks to each of the various demographics that each of our radio stations is programmed toward. We then provide display advertising options to our advertisers, across our network of digital touch points.
When combined with a proper radio advertising campaign, display ads re-target our core audiences, reinforcing the advertiser's message and pushing our advertiser's potential new customers further down the marketing funnel.